Lash extensions focus on the beauty of the eyes. This business has become a trend due to the ability to add length and volume to natural lashes. The demand for lash extensions is influenced by the trending shows, wedding functions and social gatherings (Amazing Lash Studio, 2020).
The lash extension business is on-trend due to its ability to provide a fantastic transformation. The business mainly focuses on women because the extensions make their eyes appear gorgeous and younger, even without additional makeup. The extensions also help increase the visual appearance of natural hair in the users. Lash extensions are not permanent, and this allows people to change styles based on personal choices. They are quick to adjust and can safely be removed. The extension saves time, especially the people between 18 to 35 years old who like applying makeup daily (Tripathi & Webb, 2020). There is no need to apply numerous layers of makeup which takes a lot of time. Extension lashes can be worn for a long time due to their durability.
Amazing Lash Studio is a perfect brand to invest in because of its reputation in the market for quality services. The brand is focused on ensuring quality services for the customers by offering comfortable and lightweight extensions. It would be an excellent choice to invest in Amazing Lash Studio because of the membership services, which make the brand stand out (Amazing Lash Studio, 2020). This strategy allows members to achieve financial stability and attract guests through incentive referrals. Amazing Lash Studio offers exquisite experiences to guests, such as private rooms, where trained stylists provide services with minimal distractions.
“Amazing Lash Studio is the #1 franchise for lash extensions. I invested in the brand because of its creativity and innovation in providing the best lash extension products and services in the market, enabling it to adapt to the rapid demand changes and in keeping the customers always coming back.” – Suresh Vanukuru, a CEO at Tejvi Holdings.
Due to the increase in demand for lash extensions, the business will be huge in the next ten years. Extensions are being received well in the market, which creates the opportunity for diversifications.
References:
Amazing Lash Studio (2020). From Accounting to Amazing Lash Studio: Experienced Businesswoman to Bring Luxurious Eyelash Extension Services to the springs. https://1851franchise.com/amazinglash/5-reasons-why-the-amazing-lash-studio-brand-is-a-strong-franchise-opportunity-2713785#stories
Tripathi, M., & Webb, R. (2020). Assessing Differing Eyelash Extension Compositions and their Microorganisms. Journal of Student Research, 9(1).
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